If the client has already run LinkedIn Ads campaigns in their Campaign Manager previously, the client should grant the PPC agency permission to review their Ads and Google Analytics accounts. Both parties work together to determine 1) If those goals are realistic and 2) A reasonable PPC budget.

Ideally, a prospective company comes to an agency with performance goals in mind. SIMPLIFY PPC BUDGETING Lead Generation vs. Likewise, the platform doesn’t offer automated rules or scripts. Doing so requires you to click into each campaign individually which is a large manual time suck. While it is possible to bulk edit campaign statuses, bulk editing campaign daily budgets or bids is not. LinkedIn tracks the cummulative grouped campaign spend and pauses the campaigns when the target budget is hit.īut, if you don’t use campaign groups or have multiple campaign groups for the same client, you’ll still need to adjust budgets manually. LinkedIn Ads offers “campaign groups” as a tool to group campaigns together that share a single budget amount. Budget Management, in particular, can be highly cumbersome. However, bulk campaign management options are minimal. LinkedIn Ads Campaign Manager allows an agency to manage and view performance data for multiple client accounts from one central agency account. Compared to larger competitors such as Google Ads and Facebook Ads, the LinkedIn Ads platform offers relatively simple campaign management functionality.

Linkedin b2b ads